Tuesday, 22 September 2026

Innovative banking in view of banking strike in India


 

PROPOSAL FOR BANKING REFORMS, EMPLOYEE WELFARE AND UNIVERSAL DOORSTEP BANKING SERVICES

Date: 22 September 2026
Place: Nagpur

From:

Vinay Dadmal
House No. 55, Swarajnagar
Behind Omkarnagar
Manewada Ring Road
Nagpur - 440027
Maharashtra, India
Email: dadmalv2015@gmail.com

To:

1. The Governor

Reserve Bank of India
Central Office Building
Shahid Bhagat Singh Road
Mumbai - 400001
Email: communications@rbi.org.in

2. The Secretary

Department of Financial Services
Ministry of Finance
Government of India
Jeevan Deep Building
Parliament Street
New Delhi - 110001
Email: secy-finance@nic.in

3. The General Secretaries

All India Bank Employees Association (AIBEA)
All India Bank Officers' Confederation (AIBOC)
National Confederation of Bank Employees (NCBE)
Bank Employees Federation of India (BEFI)
(For consideration and discussion with member unions)


Subject:

Proposal for Five-Day Working Week, 24x7 Banking Operations, Banking-on-Wheels Service, Enhanced Employee Welfare and Professional Education Institutions for Banking Employees

Respected Sir/Madam,

I respectfully submit the following proposal for consideration by the Reserve Bank of India, Ministry of Finance, Public Sector Banks, Private Sector Banks, and Banking Employees' Unions.

As banking employees are demanding a five-day working week along with better incentives and welfare measures, I believe that a balanced reform can satisfy both employees and customers while significantly expanding financial inclusion throughout India.

1. Five-Day Working Week with 24x7 Banking Operations

I support the demand for a five-day working week for banking employees subject to the following operational restructuring:

Proposed Model

Instead of complete closure on Saturdays and Sundays:

  • Banks should operate 24 hours a day and 7 days a week.
  • Employees should work only five days per week.
  • Every employee should receive two weekly holidays on a rotational basis.
  • Branches should function through staggered shifts and roster management.
  • Banking services should remain continuously available to customers.

Benefits

  • Employee welfare improves.
  • Customer convenience increases.
  • Branch infrastructure is utilized efficiently.
  • Overcrowding during peak hours reduces.
  • Employment opportunities increase through additional staffing.

2. Introduction of "BANKING ON WHEELS"

India has successfully implemented mobile medical units, mobile libraries and mobile ATM services in selected areas.

A nationwide "Banking on Wheels" initiative may be introduced.

Banking-on-Wheels Services

Special banking vans equipped with:

  • ATM
  • Cash Deposit Machine (CDM)
  • Biometric devices
  • Passbook printing facility
  • Account opening facilities
  • Loan enquiry services
  • Digital banking assistance

These mobile branches should provide doorstep banking at housing colonies, villages and remote locations.


Morning Banking Service

Timing: 7:00 AM to 10:00 AM

Services at residential areas:

  • Cash deposit
  • Cash withdrawal
  • Pension services
  • Senior citizen services
  • FD transactions
  • Account opening

Evening Banking Service

Timing: 5:00 PM to 9:00 PM

This will particularly benefit:

  • Working professionals
  • Small businessmen
  • Daily wage earners
  • Students
  • Women homemakers

3. Rural Banking Mobility Programme

Each Banking-on-Wheels van may cover:

  • 8 to 10 villages per day.
  • One-hour scheduled service in each village.
  • Published monthly route charts.

Services:

  • ATM facility
  • CDM facility
  • Aadhaar-enabled payments
  • KYC updation
  • Loan applications
  • Government benefit transfers

This system will substantially strengthen financial inclusion and reduce villagers' travel expenses.


4. Employee Incentive Reforms

To recognize performance and encourage excellence, the following incentives may be introduced:

Financial Incentives

  • Two to five advance increments for outstanding performance.
  • Productivity-linked incentives.
  • Annual excellence awards.

Non-Financial Incentives

  • Family holiday packages.
  • Domestic tourism support.
  • Educational grants.
  • Housing assistance.

Special Rural Service Incentives

Additional benefits for employees serving difficult and rural locations.


5. Banking Employees Education and Welfare Trust

A National Banking Employees Education and Welfare Trust may be established.

Funding Sources:

  • Voluntary contributions from employees.
  • Union welfare funds.
  • CSR contributions.
  • Contributions from banks.

6. Establishment of Professional Educational Institutions

To enhance employee welfare and social contribution, it is proposed that Banking Employees' Unions establish and manage:

Medical Colleges

Five MBBS Colleges

Integrated with teaching hospitals.

Capacity:

  • 200 MBBS seats per college.

Total MBBS Seats:

  • 1,000 seats annually.

Priority may be given to deserving wards of banking employees while complying with national admission regulations.


Engineering Colleges

Five Engineering Colleges

Capacity:

  • 200 students per college.

Total Seats:

  • 1,000 students annually.

Specializations:

  • Artificial Intelligence
  • Banking Technology
  • Cyber Security
  • Financial Technology
  • Electronics
  • Civil Engineering

7. Expected Outcomes

The proposed reforms are expected to:

For Banking Employees

  • Improved work-life balance.
  • Five-day working week.
  • Better welfare benefits.
  • Educational opportunities for families.
  • Increased job satisfaction.

For Customers

  • Banking services available seven days a week.
  • Doorstep banking facilities.
  • Reduced travel and waiting time.
  • Improved accessibility in rural areas.

For Government

  • Greater financial inclusion.
  • Better utilisation of banking infrastructure.
  • Increased digital banking adoption.
  • Employment generation.

FEASIBILITY ASSESSMENT

Operational Feasibility

Highly Feasible

✅ Rotational five-day work system
✅ Extended banking hours
✅ Doorstep banking services
✅ Mobile ATM and CDM vans
✅ Rural banking routes

These can be implemented through phased pilots.


Financial Feasibility

Moderately Feasible

Additional investment required for:

  • Banking vans
  • ATM/CDM installations
  • Staffing
  • Security arrangements
  • IT infrastructure

However, increased transaction volume and enhanced customer outreach can partly offset costs.


Welfare and Incentive Feasibility

Highly Feasible

Holiday packages, performance incentives and accelerated increments can be incorporated into existing HR policies with appropriate performance criteria.


Medical and Engineering Colleges

Long-Term Feasibility

Establishment of:

  • 5 Medical Colleges
  • 5 Engineering Colleges

would involve substantial investment running into several thousand crores of rupees, regulatory approvals, land acquisition and academic infrastructure. A phased approach through Banking Employees Education Trusts and CSR partnerships may be more practical.


Conclusion

The proposed model seeks to harmonize the legitimate demands of banking employees with the growing expectations of citizens for accessible, flexible and technology-enabled banking services.

A transformational combination of:

  • Five-day work week,
  • 24x7 banking operations,
  • Banking-on-Wheels,
  • Performance incentives,
  • Employee welfare measures, and
  • Professional educational institutions

can create a more productive, employee-friendly and customer-centric banking ecosystem for India.

I respectfully request the Reserve Bank of India, Ministry of Finance, Indian Banks' Association and Banking Employees' Unions to examine this proposal and consider suitable pilot projects and policy reforms.

Yours faithfully,

Vinay Dadmal
House No. 55, Swarajnagar
Behind Omkarnagar, Manewada Ring Road
Nagpur - 440027, Maharashtra
Email: dadmalv2015@gmail.com

Saturday, 19 September 2026

Birth Certificate registration in India this way please


 

PROPOSAL LETTER (ENGLISH)

From:
Vinay Dadmal
House No. 55, Swarajnagar,
Behind Omkarnagar, Manewada Ring Road,
Nagpur - 440027, Maharashtra
Email: dadmalv2015@gmail.com

Place: Nagpur
Date: 19 September 2026

To,
The Registrar General of India
Office of the Registrar General & Census Commissioner, India
Ministry of Home Affairs
Government of India
New Delhi

Subject: Proposal for Modification of Birth Certificate Form-5 to Include Mother's Pre-Marriage Name, Address and Marriage Registration Number

Respected Sir/Madam,

I respectfully submit this proposal for consideration in the larger public interest, particularly for the protection of women's identity, legal rights, and ease of record management in future generations.

At present, the Birth Certificate Form-5 records the names of the father and mother. However, after marriage, many women change their surnames and addresses. As a result, future verification of family lineage, inheritance records, property claims, succession matters, caste verification, educational records, genealogical studies, and various legal proceedings often become difficult due to the absence of pre-marriage details of the mother.

Proposal

I request that the following additional fields be incorporated in Birth Certificate Form-5 and in the Birth Certificate issued thereafter:

  1. Mother's Full Name Before Marriage (Maiden Name).
  2. Permanent Address of Mother Before Marriage.
  3. Blank Space/Field for Marriage Registration Number and Date of Marriage Registration.
  4. Provision for digital linkage of birth records with registered marriage records wherever available.

Expected Benefits

1. Preservation of Women's Original Identity

The maiden name and original address of a woman will remain permanently available in an official public record, preventing loss of identity after marriage.

2. Simplification of Succession and Inheritance Matters

Future generations will find it easier to establish family relationships and legal heirship during succession, inheritance, and property transfer proceedings.

3. Better Protection of Women's Property Rights

Daughters and their descendants will be able to establish maternal lineage more easily when claiming rights in ancestral and self-acquired properties.

4. Support for Genealogical and Family Record Verification

Authentic family trees can be established with greater accuracy, reducing disputes relating to parentage and lineage.

5. Assistance in Caste, Tribe and Community Verification

Authorities will be able to verify maternal records more effectively whenever required under applicable laws and regulations.

6. Support for Government Welfare Schemes

Accurate identification of women and maternal family records will help in efficient implementation and verification of social welfare schemes.

7. Reduction in Fraud and Identity Disputes

Permanent recording of pre-marriage information and marriage registration details will reduce impersonation, identity disputes, and fraudulent claims.

8. Better Integration of Civil Registration Systems

Linking birth registration and marriage registration through a common reference number will strengthen India's civil registration system and improve data accuracy.

9. Assistance in Missing Person and Legal Investigations

Authorities will be able to trace family connections more effectively where maternal records are essential.

10. Empowerment of Women

This reform will recognize and preserve a woman's independent identity before marriage and uphold her dignity in official records.

Conclusion

In view of the above, I humbly request the Office of the Registrar General of India to examine the feasibility of amending Birth Certificate Form-5 and related rules to include:

  • Mother's full name before marriage,
  • Mother's pre-marriage address,
  • Marriage Registration Number and Date,
  • Digital linkage between birth and marriage registration records.

This small administrative reform can significantly strengthen women's rights, family record transparency, and legal certainty for future generations.

I shall be grateful for your kind consideration of this proposal.

Yours faithfully,

(Vinay Dadmal)
House No. 55, Swarajnagar,
Behind Omkarnagar, Manewada Ring Road,
Nagpur - 440027
Email: dadmalv2015@gmail.com


प्रस्ताव पत्र (मराठी)

प्रेषक :
विनय DADMAL
घर क्र. ५५, स्वराज्यनगर,
ओंकारनगर मागे, मानेवाडा रिंग रोड,
नागपूर - ४४००२७
ई-मेल : dadmalv2015@gmail.com

ठिकाण : नागपूर
दिनांक : १९ सप्टेंबर २०२६

प्रति,
महानिबंधक व जनगणना आयुक्त, भारत
भारत सरकार, गृह मंत्रालय
नवी दिल्ली

विषय : जन्म प्रमाणपत्राच्या फॉर्म क्र. ५ मध्ये आईचे विवाहपूर्व नाव, विवाहपूर्व पत्ता व विवाह नोंदणी क्रमांक समाविष्ट करण्याबाबत प्रस्ताव.

महोदय/महोदया,

महिलांची स्वतंत्र ओळख, त्यांच्या कायदेशीर हक्कांचे संरक्षण तसेच भविष्यातील अभिलेख व्यवस्थापन अधिक सुसंगत होण्यासाठी हा प्रस्ताव आपणांस सादर करीत आहे.

सध्या जन्म प्रमाणपत्रातील फॉर्म क्र. ५ मध्ये आई-वडिलांची नावे नोंदविली जातात. तथापि, विवाहानंतर अनेक महिलांचे आडनाव व पत्ता बदलतो. परिणामी वारसा, उत्तराधिकार, मालमत्ता हक्क, वंशावळ पडताळणी, जात प्रमाणपत्र, शैक्षणिक नोंदी व विविध न्यायालयीन प्रकरणांमध्ये आईची विवाहपूर्व ओळख सिद्ध करणे कठीण होते.

प्रस्ताव

जन्म प्रमाणपत्र फॉर्म क्र. ५ मध्ये पुढील बाबींचा समावेश करण्यात यावा:

१. आईचे विवाहपूर्व पूर्ण नाव (Maiden Name).
२. आईचा विवाहपूर्व कायमस्वरूपी पत्ता.
३. विवाह नोंदणी क्रमांक व दिनांक भरण्यासाठी स्वतंत्र जागा.
४. जन्म नोंदणी व विवाह नोंदणी यांची डिजिटल जोडणी करण्याची तरतूद.

अपेक्षित लाभ

१. महिलांची मूळ ओळख कायम राहील

विवाहापूर्वीची अधिकृत ओळख कायमस्वरूपी जतन होईल.

२. वारसा व उत्तराधिकार प्रकरणे सुलभ होतील

भविष्यातील पिढ्यांना नातेसंबंध सिद्ध करणे सोपे जाईल.

३. महिलांच्या मालमत्ता हक्कांचे संरक्षण

मुलींना व त्यांच्या वारसांना मातृक बाजूची ओळख सिद्ध करणे सुलभ होईल.

४. वंशावळ पडताळणी सुलभ होईल

कौटुंबिक नोंदी अधिक अचूक व विश्वासार्ह बनतील.

५. जात, जमात व इतर पडताळणीत मदत

आवश्यकतेनुसार मातृक कागदपत्रांची पडताळणी अधिक प्रभावीपणे करता येईल.

६. शासकीय योजनांच्या अंमलबजावणीस मदत

महिलांची अचूक ओळख उपलब्ध असल्याने लाभार्थी पडताळणी सुलभ होईल.

७. फसवणूक व ओळखविषयक वाद कमी होतील

विवाहपूर्व माहिती व विवाह नोंदणी क्रमांकामुळे खोटी दावे व बनावट ओळखी रोखण्यास मदत होईल.

८. नागरी नोंदणी व्यवस्थेची मजबुती

जन्म व विवाह नोंदणी यांच्यातील दुवा अधिक सक्षम बनेल.

९. तपास व शोध कार्यास मदत

हरवलेल्या व्यक्ती किंवा कायदेशीर तपासांमध्ये मातृक ओळखीचे महत्त्वपूर्ण योगदान मिळेल.

१०. महिला सक्षमीकरण

विवाहपूर्व स्वतंत्र ओळखीचा शासकीय अभिलेखामध्ये सन्मानपूर्वक समावेश होईल.

निष्कर्ष

वरील बाबींचा विचार करून जन्म प्रमाणपत्र फॉर्म क्र. ५ मध्ये खालील बाबींचा समावेश करण्याबाबत आवश्यक दुरुस्ती करण्याची कृपा करावी:

  • आईचे विवाहपूर्व पूर्ण नाव,
  • आईचा विवाहपूर्व पत्ता,
  • विवाह नोंदणी क्रमांक व दिनांक,
  • जन्म व विवाह नोंदींची डिजिटल जोडणी.

ही सुधारणा महिलांचे हक्क मजबूत करण्यासाठी, कौटुंबिक पारदर्शकता वाढविण्यासाठी आणि भविष्यातील पिढ्यांसाठी विश्वासार्ह अभिलेख प्रणाली निर्माण करण्यासाठी अत्यंत उपयुक्त ठरेल.

आपण या प्रस्तावाचा सहानुभूतीपूर्वक विचार कराल अशी नम्र अपेक्षा आहे.

आपला विश्वासू,

(विनय DADMAL)
घर क्र. ५५, स्वराज्यनगर,
ओंकारनगर मागे, मानेवाडा रिंग रोड,
नागपूर - ४४००२७
ई-मेल : dadmalv2015@gmail.com

Friday, 18 September 2026

All are Customers in this world


 



ALL ARE CUSTOMERS IN THE WORLD

(English Blog)

In today’s world, one truth stands above all business philosophies: All are customers in the world. Whether we are buyers, sellers, professionals, service providers, or manufacturers, at some point everyone plays the role of a customer.

A popular line says:

“Who says customer does not come? Nobody calls the customer like Meera called her Lord.”

This modified thought beautifully reflects the reality of modern business. Every company, every shop, every online platform, and every service provider is continuously trying to attract customers through products and services. Advertisements, offers, discounts, and promotional campaigns are all designed with one objective: winning the customer's trust and business.

The customer is the most important person in any marketplace. A customer evaluates the quality, usefulness, durability, and value of a product or service. Ultimately, it is the customer who decides whether a product deserves success or failure.

However, there is another side of the story. A significant portion of product pricing, often around 30-40 percent, is influenced by advertising and promotional expenses. While competition and marketing can bring better choices and benefits to customers, they indirectly increase the cost of products and services.

This creates a win-win situation in many industries, but customers often remain less informed about certain areas, especially healthcare products, medical devices, and healthcare services. Many people purchase healthcare-related products without fully understanding their necessity, quality, effectiveness, or alternatives.

Therefore, this is the time for all consumers to stay alert while buying and using any product or service. Awareness, comparison, verification, and informed decision-making are becoming essential life skills.

Customer satisfaction is often compared to a kite flying high in the sky. People usually say that a kite falls because it is cut in the air. In reality, a kite flies confidently only when the string remains strong and in the handler’s control. The kite falls when the string supporting it is broken or cut.

Similarly, customer satisfaction can soar high only when customers keep the “string” of awareness, knowledge, and control firmly in their hands. Companies may offer attractive promises, but customers must remain informed, vigilant, and responsible in their buying decisions.

In the end, the most powerful person in the marketplace is not the manufacturer, advertiser, or seller. It is the customer.

Because truly, all are customers in the world.

Blog Writer:
Vinay Dadmal
House No. 55, Swarajnagar, Behind Omkarnagar,
Manewada Ring Road, Nagpur – 440027
Email: dadmalv2015@gmail.com


दुनिया में सभी ग्राहक हैं

(हिंदी ब्लॉग)

आज के दौर में एक बात पूरी तरह सत्य है कि दुनिया में सभी ग्राहक हैं। चाहे कोई व्यापारी हो, उद्योगपति हो, कर्मचारी हो, डॉक्टर हो, शिक्षक हो या आम नागरिक, हर व्यक्ति किसी किसी रूप में ग्राहक है।

एक प्रसिद्ध पंक्ति है:

कौन कहता है ग्राहक आते नहीं, कोई मीरा के जैसे बुलाते नहीं।

आज हर जगह ग्राहकों को आकर्षित करने की होड़ लगी हुई है। कंपनियां अपने उत्पादों और सेवाओं के माध्यम से ग्राहकों को लुभाने के लिए लगातार प्रयास कर रही हैं। विज्ञापन, ऑफर, डिस्काउंट, डिजिटल प्रचार और मार्केटिंग अभियान इसी उद्देश्य से चलाए जाते हैं कि ग्राहक उनकी ओर आकर्षित हों।

ग्राहक किसी भी व्यवसाय का सबसे महत्वपूर्ण व्यक्ति होता है। वही उत्पाद की गुणवत्ता, उपयोगिता, टिकाऊपन और मूल्य का आकलन करता है। किसी भी उत्पाद या सेवा की सफलता या असफलता का अंतिम निर्णय ग्राहक ही करता है।

लेकिन एक दूसरा पक्ष भी है। किसी भी उत्पाद की कीमत में लगभग 30 से 40 प्रतिशत हिस्सा विज्ञापन और प्रचार-प्रसार के खर्च का होता है। यद्यपि प्रतिस्पर्धा ग्राहकों को अधिक विकल्प और बेहतर सेवाएं प्रदान करती है, फिर भी इसका बोझ अंततः उत्पाद की कीमत में शामिल हो जाता है।

यह स्थिति कई क्षेत्रों में ग्राहकों के लिए लाभकारी है, लेकिन स्वास्थ्य सेवा, चिकित्सा उपकरणों और स्वास्थ्य संबंधी सेवाओं के मामले में ग्राहक अक्सर पर्याप्त जानकारी नहीं रखते। कई बार लोग बिना पूरी जानकारी के स्वास्थ्य संबंधी वस्तुएं और सेवाएं खरीद लेते हैं।

इसलिए आज आवश्यकता है कि प्रत्येक ग्राहक खरीदारी करते समय और किसी भी सेवा का उपयोग करते समय सतर्क रहे। जागरूकता, तुलना, जांच-पड़ताल और समझदारी भरा निर्णय लेना समय की मांग है।

ग्राहक संतुष्टि की तुलना अक्सर आकाश में उड़ती पतंग से की जा सकती है। लोग कहते हैं कि पतंग हवा में कट जाती है, लेकिन वास्तविकता यह है कि पतंग तभी तक ऊंची उड़ती है जब तक उसके नियंत्रण की डोर सुरक्षित रहती है। पतंग तब गिरती है जब उसे संभालने वाली डोर कट जाती है।

उसी प्रकार ग्राहक संतुष्टि भी तभी ऊंचाइयों पर पहुंच सकती है जब जागरूकता और निर्णय की डोर ग्राहक के अपने हाथों में रहे। आकर्षक विज्ञापनों और दावों के बीच ग्राहक को सचेत और सजग रहना चाहिए।

अंत में बाजार का सबसे शक्तिशाली व्यक्ति निर्माता, विक्रेता या विज्ञापनदाता नहीं, बल्कि ग्राहक होता है।

क्योंकि वास्तव में दुनिया में सभी ग्राहक हैं।

ब्लॉग लेखक:
विनय दडमल


मकान क्रमांक 55, स्वराजनगर, ओमकारनगर के पीछे,
मानेवाड़ा रिंग रोड, नागपुर – 440027
ईमेल: dadmalv2015@gmail.com


जगात सर्वजण ग्राहक आहेत

(मराठी ब्लॉग)

आजच्या युगात एक गोष्ट निर्विवादपणे खरी आहे की जगात सर्वजण ग्राहक आहेत. व्यापारी असो, उद्योगपती असो, कर्मचारी असो, डॉक्टर असो, शिक्षक असो किंवा सामान्य नागरिक असो, प्रत्येक व्यक्ती कोणत्या ना कोणत्या स्वरूपात ग्राहक आहे.

एक सुंदर ओळ आहे:

कोण म्हणतं ग्राहक येत नाहीत, कुणी मीरासारखं त्यांना बोलावत नाही.”

आज जगभर प्रत्येक ठिकाणी ग्राहकांना आकर्षित करण्याची स्पर्धा सुरू आहे. विविध कंपन्या आपल्या उत्पादनांद्वारे आणि सेवांद्वारे ग्राहकांना आकर्षित करण्याचा प्रयत्न करत आहेत. जाहिराती, सवलती, ऑफर्स आणि विविध प्रचार मोहिमा यामागचा मुख्य उद्देश ग्राहक मिळवणे हाच असतो.

ग्राहक हा कोणत्याही व्यवसायातील सर्वात महत्त्वाचा घटक आहे. तो उत्पादनाची गुणवत्ता, उपयोगिता, टिकाऊपणा आणि किंमत यांचे मूल्यमापन करतो. एखाद्या उत्पादनाचे यश किंवा अपयश शेवटी ग्राहकच ठरवतो.

परंतु या चित्राची दुसरी बाजूही आहे. अनेक उत्पादनांच्या किंमतीत 30 ते 40 टक्के हिस्सा जाहिरात आणि प्रचार खर्चाचा असतो. स्पर्धेमुळे ग्राहकांना अधिक पर्याय उपलब्ध होतात, परंतु त्याच वेळी जाहिरातींचा खर्च उत्पादनांच्या किमतीत समाविष्ट होतो.

ही परिस्थिती अनेक बाबतीत ग्राहकांसाठी फायदेशीर असली तरी आरोग्यसेवा, वैद्यकीय उपकरणे आणि आरोग्यविषयक सेवांच्या बाबतीत अनेक ग्राहक अजूनही पुरेशी माहिती नसताना निर्णय घेतात. त्यामुळे या क्षेत्रात अधिक दक्षता आणि जागरूकता आवश्यक आहे.

आजच्या काळात कोणतीही वस्तू खरेदी करताना किंवा सेवा वापरताना ग्राहकांनी सतर्क राहणे आवश्यक आहे. माहिती मिळवणे, तुलना करणे, तपासणी करणे आणि विचारपूर्वक निर्णय घेणे ही प्रत्येक ग्राहकाची जबाबदारी आहे.

ग्राहक समाधानाची तुलना आपण आकाशात झेपावणाऱ्या पतंगाशी करू शकतो. लोक म्हणतात की पतंग आकाशात कापली जाते, परंतु प्रत्यक्षात पतंग तेव्हा खाली येते जेव्हा तिला आधार देणारी दोरी तुटते. दोरी सुरक्षित असेल तर पतंग उंच उडत राहते.

त्याचप्रमाणे ग्राहक समाधानाचा पतंगही तेव्हाच उंच भरारी घेईल जेव्हा जागरूकतेची आणि निर्णयक्षमतेची दोरी ग्राहकांच्या स्वतःच्या हातात असेल. आकर्षक जाहिराती आणि दाव्यांच्या पलीकडे जाऊन सुजाण निर्णय घेणे ही काळाची गरज आहे.

शेवटी बाजारातील सर्वात शक्तिशाली व्यक्ती उत्पादक, विक्रेता किंवा जाहिरातदार नसून ग्राहकच असतो.

कारण खरोखरच जगात सर्वजण ग्राहक आहेत.

ब्लॉग लेखक:
विनय दडमल


घर क्रमांक 55, स्वराजनगर, ओंकारनगर मागे,
मानेवाडा रिंग रोड, नागपूर – 440027
ईमेल: dadmalv2015@gmail.com

 

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